Digital signage systems are digital displays, managed by CMS and used for advertising, marketing, and sales applications. Digital signage systems are individually addressable or centrally managed for displaying text, videos, and animated messages for information, entertainment, merchandising, and advertising to the target audience. Signages are the primary tools used by corporates and businesses to display contents required to be conveyed to target audience. Digital signage is a sub-segment of signages, used to convey messages, videos, and images in a digital format. The retail industry is one of the major segments witnessing an extensive adoption of digital signage systems to influence the buying behavior of target audience. This is achieved by promoting brand names and related products and services at several points of sale (POS) with attractive displays of offers, new products, and enhanced services.
Scope of the Report:This report studies the Digital Signage Systems market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Digital Signage Systems market by product type and applications/end industries.
Digital signages are extremely adaptable and attractive with significant advantages over printed signs. The improved and affordable technologies used in digitalÊsignageÊand several advantages such as cost reduction, increased operation control, higher flexibility, and low environmental impact will drive the growth of the digital signage systems market in the retail industry.
The digital signage systems market in the retail industry consists of many manufacturers. The market is growing and the manufacturers are competing to gain shares in the global market by increasing their operations and promotional activities. The focus of manufacturers is to raise the sales by bringing in products that cater to the customer requirements and drive the unexplored industrial applications to improve sales.
In terms of geographic regions, the Americas will be the major revenue contributor to the digital signage systems market in the retail industry throughout the forecast period. One of the major factors that will drive the marketÕs growth prospects in this region is the rising advertising activities in the US retail market for brand promotion.
The global Digital Signage Systems market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Digital Signage Systems.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
Market Segment by Companies, this report covers DynaScan Technology
SAMSUNG
LG Electronics
NEC Display Solutions
AOPEN
ASUSTeK Computer
Barco
Daktronics
Extron Electronics
Esprit Digital
Koninklijke Philips
NanoLumens
NEXCOM International
Panasonic Corporation of North America
PixelFLEX
Peerless-AV
SHENZHEN JEHE TECHNOLOGY DEVELOPMENT
Sharp Electronics
Verifone Media
Market Segment by Regions, regional analysis covers North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
Market Segment by Type, covers Stand-alone signage system
Networked signage system
Market Segment by Applications, can be divided into Outdoor digital signage
Indoor digital signage
Mobile digital signage
Frequently Asked Questions
The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.
Market is segmented on the basis:
- By Type
- By Application
- By Region
- By Country
- By Manufacturer
The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.
The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.
